Vietnam is a one of
emerging markets following the UK Trade and Investment (2010) report.
Accordingly, Vietnam is a country which is a market-leading selection by
international investors especially the construction industry which attracting impressively
by the possibility of its profitability. Therefore, the development of
strategies for international construction demands in Vietnam is very essential
to meet the client’s objectives in terms of function, quality, value, time, and
cost and certainly.
The lacking of skilled person
to meet the requirement of construction project in Vietnam is a big problem and
lead to late delivery and over budget. Whilst briefing always has been a key
element of any project. Often, requirements and demands from client are not
collected adequately to provide solutions and result is inappropriate. Briefing
is a communication process combined with record system to publish a set of
documents to the design team; it is a process of developing a deep
understanding about the client needs. It is a continuous interaction and
involvement of the client and professional teams are important in this process.
Through good briefing and grasping what the real needs are, client and
professional consultants can work more effective and productive on project and
make decisions confidently.
NGUYEN
CHAU DIEU AN made a case study which objectives were to:
1. review the concepts,
definitions of client and client briefing in construction in order to
understand the client’s expectation through the client’s briefing process.
2. review the methods
for strategic client briefing and other relevant literature on client briefing.
3. present the problems
of briefing in a specific project in Vietnam and its solutions.
4. propose a framework
of briefing for next project.
Conclusions
Briefing has long been recognized as an important and
essential part in the international construction process. It has a substantial
contribution to the success of a project. However, briefing has not been
acknowledged in the formal way by client and consultant in Vietnam construction
industry. Client and consultants are not aware of the importance of the
briefing process and most of them have not been trained in factors related to
the client’s brief.
The literature study shows the essential activities and
interactive relationships involving the client organization and the design team
as they progress through each phase of the project. It provides the value
information to achieve assessments and objectives of the project.
The aim of this study was to explore a construction client’s
process for project briefing and to improve understanding of strategic briefing
and briefing methods for both client and consultant in meeting the client’s
expectation. The study showed the problems that architect is stuck by not
admitting what a paramount briefing and clarifies elements which play important
roles in a success of project.
1. To know the client’s objective through the briefing
process
In
order to achieve this objective, the literature has been reviewed on the
concepts of the briefing process, the definitions of a client, client’s
expectations and the client briefing process within the construction. The
investigation tried to understand the expectation of clients through the
client’s briefing process.
2. To apply techniques of briefing process for architect
To
explore different methodologies and tools that can be used to establish
client’s demand and expectation on construction project such as questionnaire
development, need analysis, briefing content, communication.
3. To understand the administrative and official process impacting
on the briefing process
In
order to achieve this objective, involvement of client, stockholders, end user,
and consultant during the process is very essential. Managing changes of
requirement, recording verbal communication, and making decision are factors in
briefing administration which impacts success or failure of the project.
Besides
the objectives above, this research also provided the methods to the briefing
process to get requirements from client such as empowering client, managing
project, parties’ involvement, team building and using computer system,
communication skill, and record system.
Although there are still problems in Vietnam construction
industry, this study has been achieved by the conclusion that the construction
industry in Vietnam will be focused on a briefing process especially in
application methods of briefing, training and acknowledgement a brief properly
to get efficiency, profitability of a project.
Recommendation to improve briefing process in Vietnam
construction industry
1. Perceive role of briefing
Need
to train all parties involved in a project aware of how important the briefing
is, the role of briefing in a project and contribution of briefing to the
success of a project. Through a better briefing, an architect can get what the
real client wants and client’s expectation. Even client, they will be able to
make decisions related to investment with great confidence.
2. Understand briefing process
Briefing
process is an interactive process between the client and professional teams and
briefing happens continuously during the construction process. Briefing process
needs many techniques, tools to get requirements and demands from client such
as team building, getting information, analyzing, managing changes of
requirement, recording, and communicating.
3. Apply different techniques in construction
Find
out various techniques to apply in a briefing process such as using computer
system to improve communication between client and professional team (Science
& Engineering Research Council) includes general approach, questionnaire
development, data analysis, system contents.
Abstract
Client briefing plays a
crucial role in success of a construction project. A successful briefing can
achieve the target time, cost and quality for a project and make decision on
project confidently. Although there are many attempts to approach client’s
requirement and needs for a project, it is still not collected adequately to
make appropriate solutions in design. In Vietnam, client briefing is not
considered an important process and architects usually focus on design without
paying any attention what their client really wants.
The objective of this
research are to provide a basic knowledge of briefing process which is not
consider as a integral process in construction process in Vietnam, present
research, analysis of problems of briefing in a project and recommend a
briefing framework in order to avoid client’s frequent changes and control
information collected systematically.
This Project Report has
taken a general view of Briefing Process in theory and analyzing a case study
that applied in Vienam to find out reasons of failure, lack of briefing techniques.
The report points out that a framework of briefing need to be established for
identification what a client really wand and clarification of client’s
demands.