Relationship Marketing In Thai SME Contractors: A Case Study Of Bangkok And Khonkaen SME Contractors

Nowadays, clients are more knowledgeable, more informed, more aware of, and more expecting about anything that is surrounding the construction environment. Clients have more choices because of more contractors are competing in the market as oppose to less clients’ investment in the projects. The client wants the best possible value from contractors to satisfactorily accomplish their project. The satisfaction that a client was provided by a contractor in terms of construction product and construction services was directly influencing the client’s willingness to select that contractor in forthcoming projects.

In Thailand, after the crisis, contractors also faced this situation similar to other countries. There are more players in the market compared with the decreasing of construction’s investment volume. Contractors must form themselves to outstanding among their competitors to maintain and gain their clients and market share. Moreover, the construction industry will be a key engine of economic stimulus as the Thai Government aims to use construction of large scale infrastructure projects to stir investment and create jobs, thus stimulating the economy in the short-term. These will be an optimal opportunity for contractors to catch up the clients as much as possible. Relationship marketing therefore became a tool for attracting clients who desired personalized service. Thus, using marketing as a source to identify clients’ need is becoming an important process and priority for success in Thai construction industry.

As describe previously, contractors have to be effectively evolved to handle a dynamic condition in this present market environment. Rather than aligning the organizations through the long-terms direction, contractors must aware of sensitive changes that will generate affects among their stakeholder; especially to clients whom control the volume of investments. Therefore, relationship marketing tends to be an organization’s capability to complete a missing puzzle that a few organizations point out as an important factor.

Mr. Amnarch Pirmsinthavee made a study which objectives were to investigate and identify relationship marketing activities of contractors that occur in Thai construction industry. The detailed objectives were to: (1) investigate the relationship marketing activities of SME contractors in Thai construction industry; (2) explore a perception and understanding of contractor’s relationship marketing and the significant key marketing activities those are driven by Thai SME contractors, Bangkok and Khonkaen organizations; and (3) propose a recommendation that guides the contractors to effectively implement marketing activities for competitiveness of the organization.

Results

In order to achieve the objectives of study, the analysis framework consists of 4 processes. In the first process, the researcher identifies the definition of factors influencing the Relationship Marketing (RM) that contribute to SME contractors in Thailand by reviewing the literature and interviewing the representative of construction companies. The researcher acquires 25 activities that influence the relationship marketing in Thai SME contractors from literature review and interviewing the representative of the organizations.

The first objective was achieved by implementing two statistical methods, Descriptive Analysis and Mann-Whitney U Test. The descriptive analysis is to classify the importance level of marketing activities into a mean and ranking. The hypothesis testing (Mann-Whitney U Test) is to test the perception difference between SME contractors located in Bangkok (BKK) and SME contractors located in Khonkaen (KK) by proving the hypothesis as following:

H0: There is no difference between the perception of SME contractors located in Bangkok and perception of SME contractors located in Khonkaen on marketing activities influencing the relationship marketing.

H1: There is a difference between the perception of SME contractors located in Bangkok and perception of SME contractors located in Khonkaen on marketing activities influencing the relationship marketing.

The descriptive analysis is shown in below, the marketing activities (the first top 10th) influencing the relationship marketing that affects the SME contractors located in Thailand are Adjusting the difficulty in working period, Network, Weekly meeting within the organization, Organization’s evaluating, Improving through the result of evaluating, Relationship with consultant, Commitment in working performance, Relationship with client after bidding period, Relationship with a client’s employee, Low price bidding, Relationship with competitors, and Hiring new employees.

Table: Analysis of Marketing Activities Influencing Relationship Marketing that affects SME contractors located in Thailand



All these top 10th activities are classified as a high importance level for influencing the relationship marketing. There are 5 activities from Performance Satisfaction, 4 activities from Cooperation and each 1 activity from Commitment, Trust and Mutual Goals. The groups of each category are shown below:
- Performance Satisfaction
- Commitment in working performance
- Low price bidding
- Organization’s evaluating
- Improving through the result of evaluating
- Hiring new employees

Cooperation
- Relationship with consultant
- Adjusting the difficulty in working period
- Weekly meeting within the organization
- Relationship with a client’s employee

Commitment
- Relationship with client after bidding period

Trust
- Network

Mutual goals (relational partnering)

- Relationship with competitors

To achieve the second and the third objective of this study, the researcher has to clarify the perception difference between SME contractors located in Bangkok (BKK) and SME contractors located in Khonkaen (KK) of Thailand. After that, the researcher attempt to propose the recommendations and strategic guideline that appropriate for SME contractors on each key activity that influencing the relationship marketing. Then, the result was explained and summarized in each category.

Recommendations for Improvement

In order to achieve the last objective of this study, the researcher proposes that Thai SME organizations should more concern on the relationship marketing activities regarding to the result. Because they could perform the organizations the competitive advantage beyond others. The major consequences of implementing the marketing activities are increasing the opportunities in repetitative purchasing the service and entrancing of new clients, and also gaining the client’s loyalty. According to the economic crisis during this day, the researcher believes that these activities could help the organization in increasing the volume of dealt projects. Anyway, the recommendations and benefits of the first top 10th activities are presented in table below.



His thesis abstract is copied and posted.

Abstract

Nowadays, a contractor has to survive in the severely competitive construction industry in Thailand. Unfortunately, many Thai SME contractors were bankrupted during an economic crisis. Survived contractors have to remain themselves by implementing many strategies. Marketing strategy is also being a competitive strategy that many SME contractors are neglected. Therefore, this study aims to investigate key activities that influencing the relationship marketing in Thai SME contractor and propose the recommendation that effectively implement to be a competitive advantage in the SME construction industry.

The researcher considered to use a quantitative research by implementing survey design. There are 2 statistical methodologies were implemented to analyze the data from questionnaire surveys: Descriptive Analysis and Mann-Whitney U Test. The descriptive analysis is to classify the importance level of marketing activities into a mean and ranking. The hypothesis testing (Mann-Whitney U Test) is to test the perception difference between SME contractors located in Bangkok (BKK) and SME contractors located in Khonkaen (KK).

The result were found that there are 10 key activities that influencing the relationship marketing as the high influence including of: Adjusting the difficulty in working period, Network, Weekly meeting within the organization, Organization’s evaluating, Improving through the result of evaluating, Relationship with consultant, Commitment in working performance, Relationship with client after bidding period, Relationship with a client’s employee, Low price bidding, Relationship with competitors, and Hiring new employees. The benefits and recommendations for improving the relationship marketing strategy of the first top 10th keys activities were discussed in this study.

Application Of Project Management Functions In Small Construction Companies: Case Study Of Small Contractors In Hochiminh City

The organization of Small and Medium Enterprises in construction in Viet Nam is very simple, with a maximum of 10 office personnel including administrator, engineer, accountant or human resources. Some functions have no people to do it while some people have to do many jobs at the same time. The fact is that, SME could not hire good employees with low salary.

The boss of SME usually is engineer or foreman, they are very good in their job but they didn’t have enough knowledge about business. They do the project base on their experience and learn from their fault. They have no project management process or the process is not useful. After one project, there are no people collecting data for the improvement of the next project. Some of management concepts like quality concept are not documented and analyzed.

The small construction companies have limited resources, such as capital, labor, technical, experiences, etc, so they cannot run many projects at the same time or they cannot get big project.

Le Hoai Viet made a study which objectives were to: (1) develop the checklist to identify the project management in practice of small construction enterprise; (2) use the checklist to investigate the selected companies in order to analyze the strengths and the weaknesses of the management in practice; and (3) propose recommendation for project management improvement.

Conclusions:

The tables 1-3 below indicate the strengths and weaknesses of the three companies in project management.





Recommendation

Study suggests measures to improve the management process of the case study companies. Note that the proposal cannot be applied to other companies.

Proposed organizational structure: All three companies should apply matrix organizational chart as shown in Figure below.



Proposed costs management using WBS to divide and control costs. The company should focus to investment objectives to reduce indirect costs.

Proposed time management: using Gantt charts. The company should determine the cause of delay to take measures to resolve and avoid repeating mistakes. Doing closeout process when project finish that is the basis for the next projects.

Proposed quality management: to understand the definition of quality. Identify management is the key of quality control. Complete process of quality management and a commitment to comprehensive quality. Training for employees is the encourage solution.

Procurement management: improve management of procurement processes, which emphasizes factors response time, quality and price. Company should use retail stores and philosophy “just in time”.

In general, the management of construction projects not being narrow in scope of this study. Management of construction projects has many functions and to perform regularly throughout the life cycle of the project. A matrix project management proposes in the following detailed description below. Major difficulty is the small construction companies have too little labor, so one must do many things at once. This study gives a general picture of project management, it is as a target for the boss strives to achieve.



His thesis abstract is copied and posted.

ABSTRACT

Subject of this study is to apply project management process to small and medium construction business. These enterprises are construction contractors established in about 5 to 7 years. They all stay in Ho Chi Minh City. The bosses are those who have long experience in the construction industry. Important part of this study is to develop a checklist to identify the process of project management of small businesses in practice. Research method is to use a checklist to interview business owners directly. The results obtained in the interview can indicate the strengths and weaknesses in project management of the business. The main function is interested in schedule management, cost management, quality management and procurement management. Process of project management of enterprises have more advantages can be developed for the better. Process can apply to other companies or vice versa. For the project management process is not effective, the study recommended improvements and changes and can be replaced with a more complete process.

Customer-Driven Strategy and KPIs Using CRM Approach: A Case Study of Construction Enterprises in Vietnam

Marketing in general and Customer Relationship Management (CRM) have been developed for centuries. In most industries, marketing has been an important part of business. It spent a large part of the enterprises’ budget. It decides the design, function, and cost of the product, turnover, and profit of the enterprises.

In construction, due to its characteristics, the application of CRM needs the special adjustment and development.

Vietnam construction enterprises seem to be far behind other industries in application of marketing strategy, customer study and enterprises business strategy adaptation. Due to the limited number and the importance of customer, the CRM should be highly developed in construction. But a clear strategy is rarely defined and developed.

In fact, every bank, insurers, software manufacturer or electronics retailer develop the CRM in their business. But none of construction companies in Vietnam have developed up to now. They have no CRM strategy, no data warehouse, and no CRM assessment.

Construction industry should be the one that apply CRM the most. The value of a project is always very big; the number of projects and customer is very limited in comparison to any other industry. And because of the uniqueness and rarity, any customer is different from any other. They require special, customized care and service. So, throughout understanding each customer is critical to construction project marketing.

Besides, CRM in construction is different from CRM in other industries due to the characteristic of construction industry.

The most important and different characteristic of construction industry from other industries is project-based production. Any projects are unique. Construction projects are always executed on site which much influenced by many factors such as weather, technologies, culture, social, politic, etc conditions, much more than any kind of production in the factory. Projects are always constrained by resources available, time for completion and quality required by Client.

The characteristic of customers is also much different. The number of customer is very limited. And the demand of the customer is much different from consumer product customers. Those characteristics make the marketing in construction different from other industries, especially CRM.

Those conditions make the construction industry marketing different from others. So it requires changes and adaptation in application of marketing strategy and technique.

Mr. Tran Dang Manh made a study which took a deeper look into the CRM marketing technique and application in construction industry. He tried to answer the following questions:
 What is Customer relationship management?
 What is the characteristic of project-based construction industry?
 How to adapt and apply CRM in construction industry, especially in Vietnam?
 Based on real case of a construction enterprise in Vietnam, explore the actual conditions and level of CRM application. Identify any vacancy and adjustment applicable in CRM development to propose.

Conclusions:

CRM is new to Vietnam construction enterprises. But CRM is a must for the enterprises development.

CRM helps enterprises understanding its customer and its own performance, classifying its customers, satisfying its targeted customer, and creating values to its share holders by creating values to both its targeted customer and its own.

CRM requires the commitment of the whole organization- from top leaders to every employee, and all of its related supplier chain. Only with the commitment of the whole production chain, the final product and customer service shall be achieved.

CRM requires the construction of information system capable of gathering customer information from any sources, media, and channel, analyze to give instructions to the production and management system, and store all information.

CRM requires its KPIs definition and application to give feedback to CRM system, continually improve itself and the whole organization.

Besides common strategy for general business, project-based industry has special characteristics: Uniqueness, non-standard working conditions, limited number of customers. It makes the CRM in project-based industry different from others.

In construction, the values that are critical to both customer and enterprises are time, cost, quality, and safety. To be competitive, each enterprise needs a unique strategy to ensure the value to themselves and customer. For all of that, CRM shall be able to find all necessary information, analyze, and evaluate the performance.

Vietnam construction enterprises are applying CRM in a very preliminary level. They do not have strategic approach to develop. Their management system also does not incorporate CRM. They need to change from its business ideology, its organization and business culture, its management system, and its employees’ behavior.

The primary values in construction- time, cost, quality, and safety- are still far from requirement in Vietnam. The CRM also has not been written and developed as an official strategy for the enterprises.

Vietnam construction enterprises need to assess its own performance to decide its targeted customer segments, apply appropriate customer policy, media, and channel, information system to manage CRM system. The assessment shall be based on clear and quantifiable KPIs set at the start of the development of CRM system. The KPIs to be used should be at least three categories:
 Enterprises general performance: profitability, operational criteria such as rate of inventory, liquidity ratio.
 Project performance: time, cost, quality, safety, and number of customer claims
 CRM performance: rate of customer retention, rate of referral.

CRM is a cross-functional activity. In order to develop CRM, enterprises need to change business ideology, organization and business culture, management system, and employees’ behavior. The improvement of CRM is part of an overall corporate restructuring

Only with the customized application of CRM, enterprises may understand their customer more, continually improvement of performance, and ensure its future development.

His thesis abstract is copied and posted.
ABSTRACT

Customer relationship management (CRM) has been developed for centuries. It decides the design, function, and cost of the product, turnover, and profit of the enterprises.

CRM is a cross-functional activity. In order to develop CRM, enterprises need to change business ideology, organization and business culture, management system, and employees’ behavior. The improvement of CRM is part of an overall corporate restructuring.

But it seems not to be in Vietnam construction enterprises. Construction industry should be the one that apply CRM the most. Throughout understanding each customer is critical to construction project marketing.

By this study, I would like to study Customer-driven strategy and KPIs using CRM approach- a case study of construction enterprises in Vietnam so that I can propose a framework for the application and development of CRM in Vietnam construction enterprises.

Integration of Gas Gathering System in Oil Field Development Project - A Solution For Oil Field Early Development

In recent decades, petroleum operations have been continuously developed in Vietnam continental and offshore with the exploration, exploitation and discovery of several crude oil and natural gas fields with commercial reserve in Cuu Long, Nam Con Son and Malay - Tho Chu basins. Petroleum operations demand advanced scientific technology and huge investment capital. This operation may bring high profits, but involves huge risks and in some cases, leads to loses. Because of the high commercial value and profits from crude oil, contractors still accept risks when entering this operation. In some cases, contractors face risk of loses due to misestimating of field development economic efficiency model, high investment costs but the economic efficiency rate is lower than expected. Thus, the commencement of the operation may be prolonged by contractors. One of the solutions to solve this problem is to reduce the investment costs as much as possible by applying old technology and reduce equipment costs.

Environmental issue in oil and gas exploration and production operations in recent years also became a big problem. Regulations for environment protection, usage of natural resources have been closely amended. Vietnam Parliamentary ratified a Law on Petroleum, a provision which prohibited gas flaring. This result in the increase of investment and it may become an obstacle in the contractors’ field development execution.

Environment protection is not only contractors’ responsibility but also Vietnamese government’s state owned enterprise, PetroVietnam. Furthermore, PetroVietnam should find the right way to speed up the execution of the field development.

The right way to settle the prolongation of field development in such case is the participation of owner’s enterprise in the construction of the gas gathering pipeline system by method of cost sharing, integrating the gas gathering pipeline system project with the oil field development project.

Mr. Pham Minh Nga made a case study on the gas gathering system for block 16-1 Te Giac Trang & block 15-2/1 Hai Su Trang – Hai Su Den field development which objectives focused on these subjects: (1) description of Oil Field Development process and its issues; (2) integration necessity of gas gathering system in oil field development project; and (3) solution chosen to execute the integration.

Conclusion

The petroleum operation is very complex and requires advanced scientific technology marvels with high investment costs, especially the offshore oil exploration and production activities. This operation brings huge economic profit from the high oil commercial value to the operator. However, the economic efficiency of this activities depend much on the field development planning relating to the execution of interactive activities in all stages, from exploration, drilling and production operations, reservoir engineering and well logging, and enhanced oil recovery. An Oil Field Development Plan should be formed and appraised based on these objectives: acceptable technical technology, economic efficiency, appliance to international practices in enhanced oil recovery optimism, conformity with Regulations of Law on environmental protection, and preservation of natural petroleum resources.

Nowadays, Regulations of Laws on petroleum operation have been amended and supplemented to conform to the realistic requirements for environment, resources preservation, technology application, enhanced oil recovery optimism, those which, both the owners’ body and contractors must be followed. Besides, the owners should have responsibility to instruct contractors in the execution and find method to resolve problems with the purpose of encouraging contractor in promoting the oil field development. The participation of the enterprise owners in coordination with contractors in the execution of FDP is an important factor to contribute to the success of the FDP.

With the example of this case study: Integrating Gas Gathering Facility Project in Oil Field Development Project, it has been realized that this is a reasonable solution for speeding up the Offshore Oil Field Development which is similar to HST-HSD and TGS Oil Field Development Projects in Bach Ho Basin.

It is of a realistic proof that the alternative is the best solution for Projects in the area which have like circumstances and condition, but it may be defect and in-economic if it is applied in various projects without careful consideration. Therefore, finding out an acceptable solution for resolving any issue or problem, it should be decided based on the reality and overall analysis and evaluation.

His thesis abstract is copied and posted.

Abstract

In many decades, crud oil and natural gas have become essential energy resources in the industrial development of all countries in the world. It has been enormously forcing the development of petroleum operations. The life cycle of petroleum operations includes exploration and development, production, refining, marketing, transportation distribution to the end-user, and final utilization. New scientific technologies have been increasingly applied in all life cycle of petroleum operations.

Even though petroleum operations have been based on solid scientific excellence and engineering marvels, only recently has it been discovered that many of the practices are not environmentally sustainable. Practically all life-cycle activities of hydrocarbon operations are accompanied by undesirable discharges of liquid, solid, and gaseous wastes, CO2 emission by gas flaring which have an enormous impact on the environment. For example, during drilling, water-based drilling muds and cuttings are discharged overboard, whereas during production, the major discharge is produced water. The ecological impacts of these discharges, including habitat destruction and fragmentation in both terrestrial and aquatic environments, are now recognized as major concerns associated with petroleum and natural gas developments. Consequently, reducing environmental impact is the most pressing issue today and many environmentalist groups are calling for curtailing petroleum operations altogether. By developing new technologies that guarantee sustainability in hydrocarbon operations, these problems have been solved in environmentally acceptable, economically profitable, and socially responsible manner.

Besides, petroleum operations must be commenced in conformity with the Law and Regulations relating to the economical usage of all natural resources. Thus, either enterprises or contractors involved in petroleum operations have great responsibility for the planning, appraisal, approval or commencement of oil field development project in compliance with the regulations of environment, technology, preservation and economical use of petroleum.

With this study, an acceptable solution for the integrating the Gas Gathering Pipeline System with Block 16-1 Te Giac Trang and Block 15–2/1 Hai Su Trang - Hai Su Den Offshore Vietnam Field Development Project have been chosen to undertake with the purpose of encouraging the early development of such offshore Oil Fields and commencing the economical use of associated gases.

Delay Causes In Sub-Projects Of The Ho Chi Minh National Highway Construction Project

In recently years, Vietnam has been remarkably successful in expanding infrastructure construction project. After the planned economy was changed to the market economy, Vietnam economic development has increased considerably. Transport infrastructure reform and improvement is the most priority of Vietnamese government because this is basic to improve the economic development. During the execution of Highway construction project, the construction time, cost and quality of a project were commonly considered as key factors of project success. The project time can be evaluated as the very important factor in the project management work because it affects directly on the profit and investment effect of project. The project investment effect will be reduced significantly if project time delay happens.

The procedures of the project management in general and the time management in particular in Highway construction project has been improved to apply in Viet Nam for recent years as at that point Vietnam carried out the open-door policy to attract FDI (Foreign direct investment) projects. However, many problems have been revealed due to the deficiency of the proficiencies in project management, such as: project delays take place usually in the development projects due to Poor planning and controlling; poor Finance Competence of the contractors; unfair contract conditions included unfair and non strictness treatment of contract delay; poor competence of supervision consultant; deficient transmission among other parties, weather condition, resettlement policy or other factors. It is found out that more than 70% of the Ho Chi Minh highway construction sub-projects have the problems with project time delays.

Normally, the success of a project is admitted if it was completed punctually, with the reasonable cost and quality. It is proved that the finish of every construction project will be on time and under budget only if it has been managed efficiently and effectively. Particularly, several previous researchers demonstrated that at least a half of project delay causations can be avoided by a proficient policy in project management.

Mr. Nguyen Dinh Duong made a case study which main objectives were to: (1) identify the delay causes in the Ho Chi Minh highway construction sub-projects which were completed up to now or under construction; and (2) develop a framework to control and prevent delays in the remaining or under construction sub-projects of the Ho Chi Minh highway construction project.

Conclusion

Time delays in construction projects are a global phenomenon. The time delays have being commonly occurred in most of construction projects and the highway construction projects are not exception.

A case study (the studying sub-project) has been conducted to investigate the delaying factors, causes and solutions for controlling and preventing the delay of the Ho Chi Minh highway construction sub-project. The analyzing results of this study pointed out that there are nine delaying factors and numerous delaying causes in the studying sub-project.

A framework with solutions is proposed for controlling and preventing the delay of the studying sub-project. The result implemented on the studying sub-project proved that the solutions proposed for controlling and preventing the time delay during the construction are implemented successfully. Effect of applying the solutions to control and prevent delays during the construction of the studying sub-project resulting in the rate of the work progress of the studying sub-project has been improved quickly and at the end, completion period of the studying sub-project has been maintained between 15 months as the original plan.

Effect of controlling and preventing the project delay will come more effectively if solutions proposed are applied since the project preparation, detail design and contractor selection phases etc.

Framework for controlling and preventing the delay causes in the remaining HCM NH construction sub-projects is shown in the figures below.





His thesis abstract is copied and posted.

ABSTRACT

In general, project completed with destined time, cost, and quality is the basic target of construction project management. The Ho Chi Minh National highway (HCM NH) construction project is a great and very important highway construction project in Viet Nam. HCM NH project is around 2667 kilometers long, does not include the West branch with the length of 500 kilometers from Khe Gat – Quang Binh province to Thach My – Quang Nam province. Cost estimated of the first phase is around 2.3 billions USD by Vietnamese Government for the two carriageway lanes standard. The first phase was started in 2000 and planned to complete in 2010. After that, from 2010 to 2020, the HCM NH will be improved step by step to standard of the high-speedway with the cost estimated of this phase is about 15 billions USD. For the purpose of performance arrangement, this project is divided into the HCM NH construction sub-projects. Regrettably, up to now, most the HCM NH construction sub-projects cannot be finished within intended time, budget and resources.

Normally, time delay always happened in Ho Chi Minh NH construction sub-projects. This report summarized the delay causes factors involved in the Ho Chi Minh NH construction sub-projects. This report will be conducted by using qualitative early researches. Through a case study on the road construction sub-project connecting the HCM NH to the Lan Ong commemorative area, the data will be collected to analyze the facing problems. It was discovered from this study that there were many factors causing project time delays in the studying sub-project. From the case study, effective solutions for controlling the delays will be investigated. Finally, a framework for controlling and preventing delays in Ho Chi Minh NH construction sub-projects in the future is proposed.

Factors Influencing Benefits Of Projects: A Case Study Of Petrovietnam Hotel Complex Project

From architects’ and engineers’ dream to the final coat of paint, construction is responsible for many of our noblest works and for some of our most humble. The scope of the industry today is immense: from suburban homes to 100-story skyscrapers; from city sidewalks to dams and tunnels for irrigation and hydroelectric power etc. For better or worse, the constructed environment is among the most ubiquitous and pervasive factors in our lives.

Most construction projects begin with recognition of a need for a new facility. Long before designers start preparing drawings and certainly well before field construction can commence, considerable thought must go into broad-scale planning. Elements of this phase include conceptual analyses, technical and economic feasibility studies, and environmental impact report.

For example, location is fundamental to planning for a new industrial plant. Where can the plant can be located to provide desirable, nearby employment for an adequate supply of skilled and productivities workers? What are the present and projected costs and customs associated with the labor force? Depending on the natural of its raw materials in put and its products, will the plant have access to the most appropriate and economical forms of transportation, be they air, water, highway, rail or pipeline? Does the local provide access to raw material and to market? Are there adequate sources of energy, including gas, oil, and electricity; and are there convenient communication facilities? What political or institutional factors may ease or impede development and operation of facility? What will be the sociological and economic impact of this plant on the community? What will be environment impact? What do all these factors taken as a whole, mean for the technical and economic feasibility of the project? Perform the feasibly study to ensure the effectively of the project.

Mr. Dang Viet Cuong made a study which addressed the limited factors affecting the economic efficiency in the work of the project feasibility study and proposals, solutions to ensure effective project. Including the issues such as the following:
 Select location and content requirements of the Project Owner
 Market Research Project
 Solutions of design
 The related costs

His study deeply analyzed how the plans of design influence to efficiency of the project and make appropriate recommendations, adjustments to ensure the economics of the project. The purpose of his research was to systematize the implementation of setting up the investment projects started from the selection of location, market research, solution design and construction measures for the purpose of ensuring economic efficiency project.

Conclusion

Based on the market studies of the project, requirements of investors as well as the solution design, the difficulties and advantages of the project are evaluated as follows:

 Difficulties:
- The efficiency of hotel investment project is low
- The Scale of works is large and complex. So process requires well-organized of security, sanitation, management.
- Features links between building blocks reduce privacy and about the process for green to win.
- The costs of maintaining the fitness center, swimming pool and sauna will be very high: Costs of swimming pool maintenance, costs of sanitary pipe, personnel costs of continuous inspection and maintenance of sanitation in areas.

 Advantages:
- Characteristics of the population: there is area of developed community, higher living conditions.
- Large scale projects will help to achieve a better deal and reduce maintenance costs per unit area.
- The ability to combine and save costs if we use and share the system control, security, administration ... between the works together.
- To ensure the economic efficiency of the project, we should focus on two main issues as follows:

Development orientation of the project:
- It’s necessary to have a scientific and long-term orientation for the entire project in accordance with the assessment, analysis of market demand to avoid given the subjective, impulsive orientation.
- This project is only made the security design and costing investment but not to set up the business plan and for the restore process. This is very important and must be been studied from the beginning to achieve synchronism for project.

Research the safety design

1. The Underground:
- Redistribute the land boundary between the office block, apartment, hotel (from basement to ground floor) and determine the use of each function areas.
- Review technical planning area, M & E.
- Divide the number of parking spaces to fit over the block.

2. The Hotel:
- Change of use from hotels to apartments to suit the needs of the market.

3. The Office:
- Necessary to determine a standard office class A or B in order to have adequate choice in types of materials complete
- Adjust the design to increase the use of performance floor – Office area with the aim of achieving the efficiency 85%.

4. The Apartment:
- Adjust the design to increase the use of performance floor - Apartments aiming to achieve the efficiency 85%.
- Adjust the structure, proportion and number of apartments to suit the market demand. Specifically reduce the number of large apartments, increase the number of apartments under 120m2 to suit the large segment of the market.
- Decrease the investment rate to reduce the price, which increase the liquidity to meet the needs and generate greater attention for the product of apartment projects

ABSTRACT

The major task in Hanoi’s plan is concentrated to the investment, construction and development of the Capital to be a civilized urban, including basic completion of ring roads No.3, three big bridges crossing Red river, construction of some urban railways, continuous development of new and modern urban areas to the South, investment of new urban areas on the West West Lake and improvement of old apartment buildings. Furthermore, the construction of new urban areas on the North of Red river, development of water drainage plan, phase II shall also be taken into account. Five concentrated urban sewage treatment plants shall also be constructed and set into operation.

Beside above-mentioned important projects, Hanoi shall also concentrate on developing the service branches and fields as: tourism, trading, finance, banking, science and technology, public health, education and training, public transport and consulting services.

Developing solution: preparing to implement the service commitments within framework of ASEAN - WTO; constructing the development project of 4 types of markets including: capital market, stock market, real estate market, science and technology market and labor market; constructing cooperation mechanism between Hanoi and central, provincial organs and cities in the whole countries; to provide favorable conditions in terms of administrative procedures, investment policies for enterprise to develop their services.

The city is calling the foreign investment to high quality services, to meet more than FDI-funded 30% capital; to utilize efficiently the investment, trading and tourism promotion activities through great International events which are organized in the capital and cooperation programs of Hanoi with big cities in the world to extend the high quality service market and transfer of technology and human resource training.

The City is implementing the support policy, cost cutting, enhancement of competitive capacity of businesses; to help the businesses to construct, develop and broadcast the trademark; to encourage and honor the enterprises with effect business. The periodical dialogue between City and enterprise leaders shall be committed to annually organize to solve the difficulties in investment, to meet the development requirement of the Capital.

Some major development criteria to 2010:
+ Annual average GDP growth speeds from 2006-2010: reaching 11-12%.
+ The export turnover growth speed: from 15-17%/year.
+ Social investment growth: 17-20%/year.
+ Telephone density: 85-95 telephone/100 people.
+ Scale of population: from 3.6 million to 3.7 million people.
+ The rate of pour decrease to below 1%.
+ Averagely urban residence 9-10m2/person.
+ Urban fresh water supply 140-160 liter/person/day-night.
+ Public transport meeting 30-35% people’s demand.

Hanoi is proud to be a wealthy economy, with young & active human resources having great aspiration of their city and country, as well as an environment with more and more increasing encouragement policy though it is still on development.

In the stable economics and consumption development, the need on properties is more and more increasing with remarkable speed. Due to the increasing income, the demands on better accommodation, commodities and recreation goods also increase. The interest of foreign foreign enterprises in making business in Vietnam also more and more increases, especially when Vietnam has become a WTO member. As a result, it leads to the urgent and great demand on high-quality Office, Residence and Hotel.

Therefore, the development of high-grade International-standard senior Hotel, Office and Apartment in Hanoi is very essential and with economic efficiency. By this way, it contributes to bring the comfort to foreign investors to Vietnam, meeting the necessary demand to social life. Concurrently, project also contributes to develop the Vietnam tourism, enhances the cultural exchange between Vietnam and Countries all over the world, as Vietnamese Government’s opinion, to widen both domestic and foreign exchanging and cooperation relationship. Moreover, the participation of foreign enterprises in general and project in particular will contribute an income to State budget and provide work opportunity for Vietnamese labors, and indirect contribution to social stabilization.
This thesis will address the limited factors affecting the economic efficiency in the work of the project feasibility study and proposals, solutions to ensure effective project.

Practices Of Contractor Schedule/Cost Planning And Control

Since 1950s, project management has been acknowledged as an important methodology for planning, organizing, coordinating, monitoring and controlling project implementation in the United State with the development of network techniques such as CPM (Critical Path Method) and PERT ( Project Evaluation and Review Technique). Project management principles, methods and tools are effectively used to manage projects in all industries.

A project planning and control is a process that the project team intends to follow to realize the project objective. In today’s business environment, where the projects are constrained by aggressive deadline and limited resource availability, project manager need practiced, “best skill” skills and tools in project planning and control. It also involves the comparison of actual progress with the planning. The benefits of Project planning and control is more likely to lead to success and is more cost-effective than a “just do it” approach. It develops greater mutual understanding and more commitment to achieving the objectives within the project team. Project plan provides an “early warning system” so that problems identified while there is still time to do something about them.

In Vietnam, almost resettlement projects funded by government are delayed and had cost overrun because effective project management method is not provided. By case study analyses and comparisons to literature review, the objective of report tend to identify the strengths, weakness, and consequence for practices of contractor schedule/cost planning and control in construction project management.

Mr. Bui Van Cuong made a study about the practice approaches of contractor schedule/cost planning and control – a case study of resettlement high-rise building projects in Ho Chi Minh City since applying modern project management techniques in high-rise building which funded by government is very difficult.

The objectives of Mr. Cuong’s study were to: (1) investigate the practice of contractor schedule/cost planning and control in resettlement high-rise building project; (2) analyze the practices to find the strengths, weaknesses and consequence of practices schedule/cost planning and control; and (3) propose recommendation for improvement of project planning and control in resettlement high-rise building project.

It is important to explore the practice of contractor schedule/cost planning and control. Therefore, this study carried out to increase a better understanding of schedule/cost planning and control systems, and how can be applied it effectively in construction projects.

The project expands and cost overrun by reasons that investigated in resettlement high-rise building projects as shown in the table below.

Conclusion

Professional project management in the construction industry is a relatively new field in Vietnam so that the knowledge in this field is less common, especially in state own company. Almost project funded by government is schedule delay and cost overrun because of lacking effective application project management. This is a matter of great concern so that Project manager in Viet Nam have been recognizing the effective application project management for successful project implementation and are looking forward to receiving technology transfer associated with training and consulting in this area of expertise.

Investigation for practices of contractor schedule/cost planning and control

A project success or failure depends very much on knowledge of applying project planning and control where schedule/cost planning and control is one of the factors that project managers have a lot of interest. By analyzing the strength, weakness, and consequence for practices of schedule/cost planning and control in resettlement high-rise building project funded by government, we can identify that the reasons cause schedule delay and cost overrun is lack of knowledge for using proven principles and methodologies of modern project management techniques to manage project implementation. In conclusion, I want to emphasize that Work breakdown structure (WBS), Critical path method (CPM), and Earned value method (EVM) are very important and useful methods for schedule/cost planning and control that support efficiency for project managers in project planning and control. This study finds the strengths and weaknesses of schedule/cost planning and control, the results show as the table below:

Recommendation

Re-evaluated current project practices, which in many case, resulted in schedule/cost planning and control in project implementation and explore the possibility of training for weak areas. Encourage professional with experience in project management to explore ways to fund and put in place a specialized body of knowledge, potential certification program and cooperate with world’s project management community for the advancement of professional and its disciplines.

The table below shows the recommendation to improve the practices of contractor schedule/cost planning and control.


His thesis abstract is copied and posted

ABSTRACT

Nowadays, construction market is growing rapidly in Vietnam so that the needs of knowledge of professional project management are very necessary. Many high-rise building construction projects funded by government are implemented using traditional method for project management. Lacking of knowledge of applying the proven principles and methodologies of modern project management techniques is one of the reasons that cause project delay and cost overrun .Schedule/cost planning and control is one of the factors that project managers have a lot of interest. By investigating and analyzing the strength, weakness, and consequence for practices of contractor schedule/cost planning and control in resettlement high-rise building project funded by government, the result show the reasons cause schedule delay and cost overrun are the method delivery, using professional project management software, and lack of modern project management knowledge of Vietnamese project manager. Therefore, the government should encourage professional with experience in project management to explore ways to fund and put in place a specialized body of knowledge, potential certification program and cooperate with world’s project management community for the advancement of professional and its disciplines.