Corporate Social Responsibility In Vietnamese Construction Industry

Corporate social responsibility (CSR) is a new concept for Vietnamese businesses in general and for construction firms in particular. It has become more familiar in recent years especially after Vietnam has enacted and implemented its “Doi moi” (renovation) policy since 1986 and has been gaining more and more significant economic goals. According to Post et al (2002), “CSR challenges businesses to be accountable for the consequence of their actions affecting the firm’s stakeholders while they pursue traditional economic goals.

The general public expects business to be socially responsible, and many companies have responded by making social goals a part of their overall business operations”. There are a lot of studies on CSR of businesses in general and other industries but there are few studies concentrating particularly on CSR in construction industry. Since Vietnam’s concept on CSR is not yet established, Mr. Tran Huong Quang made a study on “Corporate Social Responsibility in Vietnamese Construction Industry”. The main objective of his study is to understand the current status, attitudes and the awareness toward CSR in Vietnamese construction companies through their principles of conduct and evaluating the CSR performance.

His specific objectives are: (1) to understand the attitudes and the awareness of CSR in Vietnamese construction companies; (2) to explore the current status and performance of CSR in construction companies; (3) to find out the influence of other relevant factors to CSR performance in construction companies; and (4) to propose recommendations for CSR performance improvement.

His conclusions based on the result of his study are:
1. Attitude and awareness toward CSR - generally, Vietnamese construction managers have positive attitude toward CSR and good interest in CSR concept. A considerable percentage of managers understand CSR well and can recognize the benefit of CSR while some have bias perception.

2. CSR performance - most organizations have above average CSR performance score which generally come from certain “good characteristic” or objective advantages of construction industry rather than organization’s own efforts.

3. Influence of factors - CSR requires a bunch of indicators to be examined and controlled simultaneously which becomes a burden for every construction companies especially small and medium sized. The research shows that in public companies, there are some CSR indicators with good performance. “Sheer” public companies and similar still play important roles in Vietnamese economy, public equity exist strongly in those companies and the government somehow participates in decision making in those companies. This power is a good advantage for Vietnamese government to initiate many CSR promotion programs.

His thesis abstract is copied and posted.

Abstract

During recent years, Vietnam, a developing country, is one of the most rapidly developing economies of the world. Among its objectives, sustainable development is essential. Together with attaining some Millennium Development Goals such as reducing poverty, faster growth, improving quality of education, gender equality…, Vietnam has been delivering more and more effort for its sustainable development.

Today’s heightened interest in the role of businesses in society has been promoted by increased sensitivity to and awareness of environmental and ethical issues. Issues like environmental damage, improper treatment of workers, and faulty production that inconveniences or endangers customers are highlighted in the media. Corporate social responsibility (CSR) is closely linked with the principles of Sustainable Development and the wider aim of CSR is to create higher and higher standards of living while preserving the profitability of the corporation.

The Construction industry is a large and diverse component of any economy. Its positive contributions for the social through many deliverables are undeniable. But there are still inadequacies inside the industry which has been criticized by lots of researchers. The author would like to conduct a research based on a case study and a survey to assess the attitudes and the awareness toward CSR in Vietnamese construction companies through their principles of conduct and evaluating the CSR performance. By the way, the author would like to discuss about some suggestion for CSR performance improvement and devote his effort in a hope that it may give a small contribution for enhancing CSR among construction companies in his beloved country.